INTRODUCTION

Tourism is Africa's fastest growing economic sector – a key element to the future development and prosperity of this extraordinary continent.

The number of new safari companies has grown rapidly over the last 15 years. Standards of accommodation and service have dramatically improved in the luxury travel market reflecting the rising demands of independent travellers and the increased competition between safari companies.

Building a lodge or camp in Africa might be many people's ‘dream' but it has its inevitable challenges. Many people enter this process thinking that the construction of a lodge or camp is the biggest hurdle to overcome. However the hard work really starts when you ‘open your doors' and start marketing and managing the place. The most important factor which determines the success of a safari company is the Marketing Strategy. It is essential to promote a lodge, camp or tour operation to the correct sector of the international market.

This is where Milestones can help you.

Milestones is a specialist travel marketing agency promoting luxury safari lodges, camps and ground handlers to the international travel industry.

By combining our passion for Africa and a clear understanding of international travel markets we help safari companies to develop and manage imaginative, strategic and profitable marketing plans.